Aviva gets social
Aviva will start its first global brand advertising campaign this week. And, social media will be one of the key platforms in the insurance group’s cross channel strategy. As part of ‘You Are the Big...
View ArticleBrands head to Facebook
There’s been a lot of chatter recently about how to build your brand profile in social media and the shifting sands of online strategies. The conversation has been global and the focus has been...
View ArticleSmaller brands, and the UK, get social
Research from Experian Hitwise found that SMEs were more creative with social media than larger brands. Comparatively, they also generated more online traffic. Almost 15% of traffic for smaller...
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Felix flies in the social world
Can you imagine sitting on the edge of a balloon capsule 24 miles high, about to jump back to Earth, whilst attempting to break the world record for the highest skydive and travelling faster than the...
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Why having a social media strategy is vital for businesses
Why are businesses still taking time to adopt a social media strategy? Although there are an increasing number of companies turning to social media to meet their business objectives, according to...
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Greggs sends social dough-nuts!
Everyone loves tucking into a good doughnut every now and again. Maybe this is why Greggs’ digital campaign: ‘Greggs Superstar Doughnut Awards’ hit it off big time on social media. So much so that it...
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How to make a social campaign go viral on YouTube
Content can go viral on social media channels like YouTube at the click of a button. Sometimes a brand can find itself at the centre of a viral campaign for all the wrong reasons, but with clever,...
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Three’s dancing pony goes viral on social
The advert has only been out a week and already a lot of UK social media users will have heard of the dancing pony or have been raving about it themselves. Mobile provider Three’s latest advert,...
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